Pre produced content
Online and social content
Fairphone is a social enterprise company which aims to develop smartphones that are designed and produced with minimal environmental impact. Due to the corona restrictions, Fairphone is not be able to have a physical launch event as they have had in previous years.
Traditionally launch events have limited attendance, reserved for retailers, media, brand ambassadors and key influencers. However, our 60 minutes live event was broadcasted on multiple platforms including Instagram Live.
Throughout the entire launch event more than 1500 questions were received in the comments of all the four streaming platforms. Top questions filtered by moderators were answered by the CEO, Director of Impact Innovation, VP Of Products Operations and the moderator. Giving the experience a personal, human touch.
The event kicked off with an introduction by the Fairphone CEO Eva Gouwens welcoming participants. The new phone and modules were then revealed trough an animated video.
One hour livestream in one minute