Fairphone 3+
Online Launch Event
The launch of the most sustainable & ethical smartphone
Services
Concept development
Production
Animation
Content localization
Livestream
Deliverables
Pre produced content
Livestream event
Online and social content
Client
Fairphone
Link
The Challenge
Covid-19
Fairphone is a social enterprise company which aims to develop smartphones that are designed and produced with minimal environmental impact. Due to the corona restrictions, Fairphone is not be able to have a physical launch event as they have had in previous years.
Broadcasted live, open for everyone
Traditionally launch events have limited attendance, reserved for retailers, media, brand ambassadors and key influencers. However, our 60 minutes live event was broadcasted on multiple platforms including Instagram Live.
Answering Questions Live
Throughout the entire launch event more than 1500 questions were received in the comments of all the four streaming platforms. Top questions filtered by moderators were answered by the CEO, Director of Impact Innovation, VP Of Products Operations and the moderator. Giving the experience a personal, human touch.
Video introduction & product reveal
The event kicked off with an introduction by the Fairphone CEO Eva Gouwens welcoming participants. The new phone and modules were then revealed trough an animated video.
Recap
One hour livestream in one minute
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